Main Article Content
Abstract
The growth of e-commerce can lead to business competition. Business competition law was formed as a provider of legal certainty and as a legal umbrella for business actors, namely Law Number 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition. From this law, the government aims to create healthy business competition. This research conducted an appropriate juridical analysis in providing legal arise from the entry of technology, especially in the field of trade, considering that recently there have been many conventional entrepreneurs who have been protesting due to their lack of merchandise because consumers prefer to shop online because the prices can be said to be cheaper than the prices of conventional entrepreneurs. This research aims to analyze the behavior of e-commerce entrepreneurs based on Law Number 5 Year 1999 and find out what are the opportunities for the Indonesian economy with the development of e-commerce in Indonesia. This research uses normative legal research methods. The result of this research is that e-commerce is an innovation that becomes a business opportunity. Therefore, e-commerce is guarded by the government so that it is supervised by the Business Competition Supervisory Commission.