PENGARUH PERCEIVED RISK DAN PERCEIVED TECHNOLOGY TERHADAP ONLINE PURCHASE INTENTION PADA SHOPEE DENGAN ONLINE TRUST SEBAGAI VARIABEL MEDIASI (Studi Empiris Terhadap Masyarakat Magelang)

Abstract

This research aims to test the influence of perceived risk and perceived technology on online
purchase intention on Shopee with online trust as a variable mediation in Magelang. Sampling
method by using snowball sampling with samples of 100 respondents. The analysis tools used
are double linear regression with the help of SPSS 25.0 program. The results of this study show
that Perceived Risk has a negative impact on Online Trust, Perceived Technology has a positive
impact on Online Trust, Perceived Technology is positively based on Online Purchase
Intention, Online Trust With a negative impact on Online Purchase Intention, intervening test
can not prove that online trust can be the process of perceived risk to online purchase Intention.
The intervening test can not prove that online trusts can be perceived risk to online purchase
intention. Intervening tests can prove that online trusts can be perceived technology to the
online purchase intention.