Marketing 4.0 coaching and training for home industries in Sugihwaras Village

Abstract

Following the Covid-19 pandemic, the government is attempting to stimulate economic growth by supporting online enterprises and community empowerment. This includes the growth of less technologically advanced home industries. Consequently, the support of financial institutions is necessary for sustained development. The goal of the Bank BTN Syariah Surabaya's Corporate Social Responsibility (CSR) program is to provide assistance and training of Marketing 4.0 to the local businesses Kopi Melek and I'in Bakery in Sugihwaras Village, Sidoarjo Regency. Activities carried out through the training method. The results show that the participants have understood the importance of online and offline marketing as mutually supportive strategies for product sales success. Partners also succeeded in redesigning product packaging and shop banners, using the Shopee marketplace platform, and doing social media branding on Instagram to increase competitiveness and sales.