Assistance for P-IRT registration and online marketing for MSMEs Permata Yusri

Abstract

Permata Yusri MSMEs is a home industry that produces various kinds of chips such as spinach, bitter melon and young coconut. Some products use expired SPP-IRT and new products have not been registered. In addition, the marketing strategy is still carried out conventionally by sending products to gift shops or direct sales. Chip products have also been packaged according to health standards, but the product logo is attractiveless. Based on partner problems, the service team assisted in SPP-IRT management, created an account on the marketplace and redesigned the product logo sticker. The results of this program are the issuance of P-IRT numbers for new products and products that have expired, partners have accounts on the marketplace, and rebranding with a new logo.