Utilization of virtual tours as a promotional strategy during the pandemic for Lembah Rembulan tourism

Abstract

Due to limited space for visitors and increasingly difficult promotional activities, the tourism sector is the sector most affected by the Covid-19 pandemic situation. This has a negative impact on visitor numbers. The Lembah Rembulan tourist attraction in Tegal Regency is one of the tours affected by Covid-19. As a result, a marketing strategy that can introduce tourism using existing technology other than social media, such as virtual tour applications, is required. The purpose of this community service is to create a virtual tour for the Lembah Rembulan tourist attraction and to assist the management team in using virtual tours as a pandemic tourism promotion strategy. This program uses socialization as a method, providing guidance on how to use applications, training on how to use virtual tour applications, and technical assistance of managing virtual tours. As a result, participants have a good understanding of how to use the Lembah Rembulan virtual tour. The fact that 91% of participants are familiar with the related virtual tour applications.