Article Sidebar

Download
PDF
Statistic
Read Counter : 78 Download : 37

Downloads

Download data is not yet available.

Main Article Content

Abstract

Sejati Catering faces obstacles in its manual promotion and order management system, hindering business development. This community service program aimed to enhance Sejati Catering's ability to leverage digital platforms for online promotion and reservations through website development. The program utilized a workshop methodology providing hands-on training in website management using a pre-built website. Evaluation results showed significant increases in knowledge of online promotion (100%), website management skills (90%), and promotional reach (80%). However, further copywriting training is recommended to optimize website content.

Keywords

Website Promotion Catering

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

  1. Agrawal, N. K. (2021). An Analytical Study of Digital Marketing and Use of Emerging Tools. 2021 5th International Conference on Information Systems and Computer Networks (ISCON), 1–4. https://doi.org/10.1109/ISCON52037.2021.9702474
  2. Ananda, A. S., Tamara, D., & Ibrahim, I. I. (2023). Adoption of Digital Marketing Toward Digital Transformation in Indonesian Micro- and Small- Sized Enterprises. 2023 8th International Conference on Business and Industrial Research (ICBIR), May, 877–882. https://doi.org/10.1109/ICBIR57571.2023.10147569
  3. Anasrul, R. F., & Sutrisno, W. (2023). Implementation of Design Thinking in Marketing Strategy Development at Fajar Motor’s Small and Medium Enterprises. 2023 International Conference On Cyber Management And Engineering (CyMaEn), 358–363. https://doi.org/10.1109/CyMaEn57228.2023.10050891
  4. Ayuningtyas, A., Indrianingsih, Y., & Mauidzoh, U. (2020). Optimalisasi Pengenalan Produk Unggulan Desa Melalui Pelatihan Website Promosi Kecamatan Patuk Gunungkidul. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 4(3), 490–495. https://doi.org/10.31849/dinamisia.v4i3.3782
  5. Bhaskaraputra, A. (2022). Systematic Literature Review on Solving Personalization Problem in Digital Marketing using Machine Learning and Its Impact. 2022 International Seminar on Application for Technology of Information and Communication (ISemantic), 178–182. https://doi.org/10.1109/iSemantic55962.2022.9920387
  6. Bukit, F. R. A., A.S, G. G., Irvan, & Fahmi. (2019). Pembuatan Website Katalog Produk Umkm Untuk Pengembangan Pemasaran Dan Promosi Produk Kuliner. JPPM: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 3(2), 229. https://doi.org/10.30595/jppm.v3i2.4317
  7. Chandrakar, V., Patra, J. ., Chandrakar, S., & Gupta, S. (2023). A Study on Digital Marketing and Its Impacts on Indian Economy. 2023 9th International Conference on Advanced Computing and Communication Systems (ICACCS), 1, 2343–2346. https://doi.org/10.1109/ICACCS57279.2023.10113064
  8. Damnjanovic, V. (2025). Entry Market Strategy for Weaver Chatbot using the Digital B2B model University of Belgrade. 2019 International Conference on Artificial Intelligence: Applications and Innovations (IC-AIAI), 40–403. https://doi.org/10.1109/IC-AIAI48757.2019.00014
  9. Darnis, F., & Azdy, R. A. (2019). Pemanfaatan Media Informasi Website Promosi ( e-Commerce ) sebagai Upaya Peningkatan Pendapatan UMKM Desa Pedado. Prosiding Seminar Nasional Hasil Inovasi Pengabdian Masyarakat (SINDIMAS), 275–278. https://doi.org/10.30700/sm.v1i1.584
  10. Jariyah, A., Tania, C., Azizah, D. N., Rahmadita, D., Jusnita, E., Qastalam, N., Syahrir, M., Fardisi, R., Indiyani, S. A., Hariska, Z., & Mega, I. R. (2024). Digital marketing training to optimize the marketing of UMKM products for Guntung village community. Community Empowerment, 9(5), 851–855. https://doi.org/10.31603/ce.11947
  11. Kosasi, S., Vedyanto, & Yuliani, I. D. A. E. (2017). Improving Organizational Agility of Micro, Small, and Medium Enterprises through Digital Marketing Strategy. 2017 2nd International Conferences on Information Technology, Information System and Electrical Engineering (ICITISEE), 68–72.
  12. Manongga, D., Rahardja, U., Sembiring, I., Lutfiani, N., & Yadila, A. B. (2022). Pengabdian Masyarakat dalam Pemberdayaan UMKM dengan Melakukan Implementasi Website Menggunakan Plugin Elementor Sebagai Media Promosi. ADI Pengabdian Kepada Masyarakat, 3(1), 44–53. https://doi.org/10.34306/adimas.v3i1.810
  13. Nurhasanah, A., & Rohman, M. Z. (2021). Digital Marketing to Increase sales of Salted Fish Products in Muara Badak Ilir Village, Kutai Kartanegara. Community Empowerment, 6(12), 2253–2256. https://doi.org/10.31603/ce.6471
  14. Oktaria, E. T., Yuniarthe, Y., Wengrum, T. D., & Adelita, I. (2023). Sarana Publikasi dan Media Promosi Produk Kreatifitas Siswa Menggunakan e-Commerce Pada SMK Gading Rejo Kabupaten Pesawaran. Jurnal Pengabdian UMKM, 2(1), 78–83. https://doi.org/10.36448/jpu.v2i1.34
  15. Oktivera, E. (2015). Analysis On The Implementation Of Digital Marketing Towards Motorbike. 2015 International Conference on Information Technology Systems and Innovation (ICITSI), 1–6. https://doi.org/10.1109/ICITSI.2015.7437729
  16. Papageorgiou, G., Marneros, S., & Efstathiades, A. (2020). Social Media as a Digital Communications Strategy; the Case of Hotel Enterprises in Cyprus. 2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS), 118–121. https://doi.org/10.1109/ComSDS49898.2020.9101261
  17. Papageorgiou, G., Mihai, S., Ioannou, M., Marouchou, D., & Marneros, S. (2020). Towards the Development of a Digital Marketing (DM) Competencies Framework. 2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS), 145–149. https://doi.org/10.1109/ComSDS49898.2020.9101231
  18. Petrova, M. (2024). The Digital Platform – new opportunities and implementation strategy. 2024 16th International Conference on Electronics, Computers and Artificial Intelligence (ECAI), 1–9. https://doi.org/10.1109/ECAI61503.2024.10607401
  19. Priliandani, N. M. I., Juniariani, N. M. R., & Mariyatni, N. P. S. (2018). Pengaruh Ukuran Koperasi, Jenis Koperasi Serta Pengalaman Kepengurusan Manajemen Terhadap Kualitas Sistem Pengendalian Intern Pada Koperasi Di Kabupaten Tabanan. Jurnal Aplikasi Akuntansi, 3(1), 141–178.
  20. Purnamasari, M., Herdina, A. M., Kumalasari, R. D., Purnama, P. A., & Siregar, N. J. (2023). Implementation of Digital Marketing in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia During the Covid-19 Pandemic. 2023 International Conference On Cyber Management And Engineering (CyMaEn), 88–91. https://doi.org/10.1109/CyMaEn57228.2023.10050901
  21. Purwati, N., Sulistyo, G. B., & Kiswati, S. (2024). Penerapan Aplikasi iReap untuk Manajemen Usaha Retail pada Koperasi Konsumen Waluyo Sejati. Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming, 7(3), 2–5.
  22. Putri, V. A., & Saputra, D. (2023). Analisis Penerapan Akuntansi Pada Koperasi Konsumen Pegawai Republik Indonesia XYZ. Journal Of Islamic Finance And Accounting Research, 2(2), 22–30. https://doi.org/10.25299/jafar.2023.14184
  23. Undang-Undang Republik Indonesia Nomor 25 Tahun 1992 Tentang Perkoperasian, Lembaran Negara Republik Indonesia (1992).
  24. Rudy, & Zhafran, R. N. (2025). Comparison of Social Media Marketing Strategy of Indonesian Digital Bank Companies in Attracting Unbanked Youths. 2022 International Conference on Information Management and Technology (ICIMTech), August 2022, 351–356. https://doi.org/10.1109/ICIMTech55957.2022.9915086
  25. Sitepu, C. F., & Hasyim, H. (2018). Perkembangan Ekonomi Koperasi Di Indonesia. Niagawan, 7(2), 59–68. https://doi.org/10.24114/niaga.v7i2.10751
  26. Widiyanto, A., Prabowo, D. C. A., Albahi, N. H., Pratama, D. K., Kristiana, I., & Adhitya, W. (2023). Development of Promotion of Palm Strach Products Based on Information Technology. Community Empowerment, 8(8), 1263–1268. https://doi.org/10.31603/ce.8697
  27. Yan, K., Wang, S., Wang, S., & Lin, Y. (2011). Application of Data Mining for Enterprise Digital Marketing Strategy Making. 2011 Third International Conference on Communications and Mobile Computing, 509–512. https://doi.org/10.1109/CMC.2011.29
  28. Yu, Y. (2024). Research on Social Network Marketing Strategy Based on Apriori Algorithm. 2024 Asia-Pacific Conference on Software Engineering, Social Network Analysis and Intelligent Computing (SSAIC), 659–663. https://doi.org/10.1109/SSAIC61213.2024.00134