Innovation, Technology, and Entrepreneurship Journal

Reading the Smoked Fish MSME Market Competition Map Through Analysis of Porter's Five Forces of Perception

Yohandika Tri Apriliyanto — 2024-08-22

Fisheries are a superior commodity and are still a favorite on the world market. Processed seafood that is quite interesting to discuss is smoked fish. The smoking activity itself provides several benefits, including: providing a preservation effect on fish meat, improving the taste of fish, and utilizing excess catches during the abundant fishing season. In the journey of Smoked Fish UMKM, of course there are various obstacles faced, including decreased turnover, lack of technological capabilities and marketing networks. Porter's Five Forces can be used to identify industry-specific competitive strategies for businesses. For Jrakahpayung smoked fish MSMEs to overcome the challenging competitive environment, competitive strategy planning is very helpful. Based on the analysis, Jrakahpayung smoked fish MSMEs are not too affected by the threats posed by business competitors because there are only a few comparable MSMEs. However, because the quality of the raw materials used must always be maintained so that consumers are loyal to Jrakahpayung smoked fish products, the threat to buyers and suppliers is quite high. On the other hand, consumer purchasing power automatically decreases if suppliers do not provide high quality raw materials. The total value of the threat of new entrants is 2.4 medium, the bargaining power of buyers is 3.5 high, the threat of substitutes is 1.9 low, the bargaining power of suppliers is 4.8 high, competition between existing competitors is 2.4 medium.

The Automation of Water Control in the Field Football With Arduino uno

Fikri Iqbaal Ardiansyah — 2024-08-25

Football is not only carried out as an ordinary sport, but the sporting achievement itself is an asset that can popularize a region or country. In the smooth running of sports activities, stadium facilities were established to support the success of playing soccer. During the rainy season, the match will be disrupted due to the fact that the football field has excessive water, which hinders the match. The system used today to control excessive water on the soccer field is by using an impregnation system. Therefore, a tool is needed that can help reduce excess water during heavy rains. So a prototype water control device was designed on a football field using a soil moisture sensor that can detect soil moisture, using a water pump assisted by a relay to reduce the presence of excess water, as well as using a servo to raise and lower the tools used to spray water and also suck up water. All of these design components are controlled by Arduino uno. This test process if the soil is in soil moisture < 45% then Arduino orders the tool to work because at that humidity the soil is dry. If the soil moisture is > 55%, the servo and also the relay are ordered to work because at that humidity the soil is wet

Supplementary Strategies for Organizational Resilience in the Times of Crises : A Literature Review

Ilma Damayanti — 2024-08-27

This literature review explores complementary strategies for enhancing organizational resilience during crises. The study examines how innovation, dynamic capabilities, internal competencies, external support, and crisis-derived opportunities interact with resilience to help businesses survive and thrive in uncertain times. Through analysis of 26 Scopus-indexed articles from 1998 to 2024, the paper proposes an integrated model positioning organizational resilience as the core element, supported by innovation and dynamic capabilities as key enablers. Internal capabilities like networking and adaptability, along with external factors such as government support and digitalization, further reinforce resilience. Additionally, the study highlights how crises, despite their challenges, can drive positive transformation and growth when approached strategically. The proposed model suggests that maximizing these complementary elements collectively strengthens an organization's capacity to weather crises and emerge stronger. While providing valuable insights, the paper acknowledges limitations in its literature-based approach and calls for empirical testing across diverse contexts. This research contributes to a more holistic understanding of organizational resilience, offering a framework for businesses to develop comprehensive strategies for navigating crises and capitalizing on emergent opportunities.

Business Development Strategy through SWOT Analysis in Nicesy Donut and Bakery

Ihsan Dwi Febrian — 2024-08-29

This study explores the business development strategy of Nicesy Donut and Bakery through a comprehensive SWOT analysis. Nicesy Donut and Bakery is a well-known bakery in Cilegon, Indonesia with various products and has been established since 2003. The business aims to capitalize on emerging opportunities, such as increasing demand for healthier options and expanding into new markets. This study employs a qualitative approach using interviews with Nicesy Donut and Bakery’s owners and managers between June and July 2024. The analysis highlights leadership, marketing and product management strategies, potential threats, rising ingredients costs and intense competition. Based on the SWOT analysis, strategy and recommendations are provided to enhance the bakery’s market position and drive sustainable growth. This study contributes to the understanding of how small businesses in the bakery industry can utilize strategic tools like SWOT analysis to develop and implement effective business strategies.

SWOT Analysis and Customer Satisfaction: Laundry Business Optimization Strategy

Carolus Andro Novalgi Putra — 2024-08-30

This research aims to analyse the company's vision, mission, and internal and external conditions while establishing a strategy for the Laundry business to improve the business and meet customer needs. The state of its business greatly influences an organization's business strategy. Organizations can better understand the company's internal and external conditions through SWOT analysis. It also allows companies to create strategies that suit industry competition. After analysing the SWOT, further analysis was carried out using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods. It is a foundation for organizations to exploit weaknesses and opportunities to reduce weaknesses and deal with threats. This research uses descriptive qualitative as an analysis method. The primary data for this research comes from interviews with laundry business owners in Kocoran, Caturtunggal, Kec. Depok, Sleman Regency, Special Region of Yogyakarta 55281. In general, the results of this research show that the strategy implemented can increase competitiveness and meet customer needs more effectively.

Conducting a Focus Group Discussion in Qualitative Research

Nia Kurniati Bachtiar — 2024-08-30

This article aims to explain the focus group discussion, or focus group interview, method in qualitative research. This method is commonly used in many fields, such as organizational studies, health and medicine, and politics. Particularly, this paper elaborates on the characteristics of focus group discussions, outlines their stages, and shares tips and tricks for conducting them. The journal article serves as a comprehensive resource for researchers looking to integrate focus group discussions into their methodology. It offers practical advice on the preparation, execution, and analysis stages of FGDs, thereby enhancing data quality and overall research effectiveness.