Innovation, Technology, and Entrepreneurship Journal

Digital Startup "Veggie Fresh" using Code Igniter and Design Thinking Method

2025-02-27T14:50:38+00:00

This study aims to create a digital startup with an e-commerce platform named VeggieFresh that provides fresh vegetables directly from farmers to consumers. This startup has effectively answered user needs by making it easier for customers to buy fresh and quality vegetables without having to leave home. The VeggieFresh startup also helps farmers market their agricultural products more effectively and efficiently. The method used is Design Thinking, which focuses on a deep understanding of user needs and creating innovative solutions. Design Thinking stages such as Empathize, Define, Ideate, Prototype, and Test are applied to identify challenges customers and farmers face, formulate appropriate solutions, and test the prototypes created. The analysis used is SWOT analysis and TELOS feasibility analysis. The user interface design uses the GSTALT principle to make the appearance more elegant and responsive. The prototype developed got a positive response from users with the results of the Usability Heuristic test of 82%. This shows that this startup has met user needs with an intuitive and user-friendly interface. Thus, VeggieFresh has great potential to become an effective e-commerce solution that connects farmers and consumers and increases efficiency and convenience in shopping for fresh vegetables.

Shaping a Suitable Leadership Style for Startup Business’ Founder: A Review

2025-02-27T09:23:28+00:00

Effective leadership is critical for success and sustainability for the startups, particularly in dynamic and uncertain business environments. While various leadership styles have been studied in corporate settings, their influence on startup ecosystems remains less explored. This study examines the suitable leadership styles for startups founders, focusing their role in fostering innovation, adaptability, and long-term growth. This literature review study reveal three most fitting leadership styles for startups business founders and underscores the significance of integrating those leadership styles. A balanced leadership approach that blends transformational, sustainable, and resilient leadership appears most effective in driving startups success. This study recommends further empirical research to test the proposed model and explore the adaptive leadership strategies where leadership styles can be shifted based on certain conditions.

Indonesian MSMEs’ Differentiation Strategy: Enhancing The Mediation Role of Innovation, Accounting Information System and Social Media to Increase Financial Performance

2025-02-28T16:17:00+00:00

This study aims to determine the effect of differentiation strategy on MSME financial performance media by innovation, accounting information systems, and social media. This research technique sampling is purposive sampling and data analysis techniques using Structural Equation Modeling-Partial Least Square (SEM-PLS). The data collection techniques used are quantitative by distributing questionnaires to the MSME actors who are in the city of Surakarta so that the number of Surakarta the sample obtained was 104 MSMEs. The results of this study prove that differentiation strategy has a positive effect on innovation, accounting information systems, and social media. Differentiation strategy has a negative effect on MSME financial performance. Innovation and accounting information systems have a positive effect on MSME financial performance. Social media does not affect MSME’s financial performance. Differentiation strategy has a positive effect on MSME financial performance mediated by innovation, accounting information systems, and social media.

The Effect of Financial Literacy, Financial Technology, and Digital Marketing Effect on Business Suistainibility in MSMEs in Magelang City

2025-02-28T16:18:48+00:00

This article examines "sustainability business in MSME actors in Magelang City. The number of MSMEs in Magelang City in 2023 is 2,126, in addition to 7,805 MSME business actors registered on the Magelang City Government website. This makes the number of MSME actors quite large, making Magelang City superior in prospering their economy. Financial Literacy, Financial Technology, and Effect Digital Marking are indicators used to measure the impact of sustainability business. The research method used is a quantitative approach using the purposive sampling method to 100 respondents. The findings of this study are that financial literacy (tcount 15,945), fintech (tcount 4,970) and effect digital marketing (t count 2,933) either partially or simultaneously affect business susceptibility, all three have a positive influence with a significance number (0.000). It can be concluded that to support the achievement of sustainable business, it is necessary to pay attention to increasing financial literacy, increasing the use of financial technology and developing digital marketing skills

Decision Support System in Smartwatch Selection Using The Weighted Product (WP) Method

2025-02-28T16:27:38+00:00

The advancement of information technology has significantly impacted daily life, including the development of smart devices such as smartwatches. Smartwatches are multifunctional devices capable of connecting to the internet and interacting with various electronic devices. However, the vast number of available options makes it difficult for consumers to choose the right smartwatch. This research proposes a web-based Decision Support System (DSS) utilizing the Weighted Product (WP) method to assist consumers in selecting the most suitable smartwatch. The WP method employs a weighted multiplication of ratings for each attribute to generate objective recommendations. Data collection was carried out through literature studies, questionnaires, and interviews. System analysis and design were followed by system testing using expert judgment, black-box testing, and the System Usability Scale (SUS). The evaluation results indicated that the DSS using WP achieved a 100% success rate in black-box testing, an SUS score of 75.25 (categorized as good), and expert judgment scores of 3.25, 3.5, and 3.75 (valid category). These results confirm that the proposed DSS is feasible for smartwatch selection.